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Privacy Policy

Herpons Continental, S.A. de C.V., domiciled at Norte 45 649, Industrial Vallejo, Azcapotzalco, 02300 Mexico City, CDMX. In compliance with the Federal Law on Protection of Personal Data held by private parties, its Regulations and other applicable provisions (hereinafter referred to as the "Law"), we inform you that we are responsible for collecting your personal data, the use that is given to it and its protection, therefore we make available to you this Privacy Policy:

Information to be collected:

The data that you as the an owner provide us will be treated under the principles established by law (legality, consent, information, quality, purpose, loyalty, proportionality and accountability).

For the purposes outlined in this Privacy Policy, we will use the following personal data:

• Personal Contact Data: Full name, company, website, user name, email, gender, date of birth, marital status, social networks user, address, landline and mobile phone number.

• Sensitive Personal Data: personal image in video and photographs. 

Purposes of the processing of your Personal Data: 

• To perform statistical analysis.

• Contacting you to request feedback on products and services.

• Sending you information about promotions, personalized experiences, campaigns and new products of the brand.

• Creating profiles based on the user's tastes and preferences.

Transfer of your Personal Data:

We inform you that your personal data will not be transferred or processed by individuals and/or legal entities other than those that are part of the Responsible Party.

Exercise of ARCO Rights:

At all times, you have the right to ACCESS the personal data we hold about you the details of their processing, as well as to RECTIFY them if they are inaccurate or request their CANCELLATION when you consider that they are excessive or unnecessary for the purposes that justified their collection or OPPOSE the processing by submitting the corresponding request in a free written form that meets the requirements established by law. In case you require information about such request, you may contact our Privacy Committee, by sending an email to the following address:

Once we receive your request, we will inform you of the determination made within the term established by law and, if it is appropriate, it will be made effective according to the terms indicated therein.

You may revoke the consent that you have given us for the processing of your personal data.

To do so, you must submit a request in the same terms as the one that was subscribed for the exercise of your ARCO Rights.

Limitation of the use and disclosure of your data:

The Responsible is committed to safeguard your personal data under strict physical, technical and administrative security measures, which have been implemented in accordance with the Regulations of the Federal Law on Protection of Personal Data Held by Private Parties and other applicable legal provisions, in order to protect such personal data against any damage, loss, alteration, destruction, use, unauthorized access or treatment, and seeking, above all, to guarantee the confidentiality of the data and ensure that we minimize any risk or vulnerability that may arise.

Changes to the Privacy Policy:


This Privacy Policy may be modified in the future. In any case, any changes to it will be made known to you by email notification.

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